Orwell said:

Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
Never use a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
Break any of these rules sooner than say anything outright barbarous.

У Куприна в «Молохе» есть превосходный, пророческий отрывок. Я выделил одну фразу, но он хорош целиком, особенно про всё растущую стоимость времени

The text of Moby-Dick. I take lorem-ipsum-level texts from here. Also, a good book!

GRR Martin has a nice way of captivating the readers while still killing the characters all around the story. Usually, that wouldn't work, but he has a trick.