Search engine optimisation (SEO) is killing the web. Bots are writing text for other bots to read, wasting electricity and contributing to our downfall. The faster this bubble bursts, the better. I’m intent on helping it into the abyss. This is my Butlerian Jihad.

So what’s the alternative?

Link aggregators that allow people voting, with federation to allow for different communities to form, and moderation to prevent vandalism, hate-speech, spam and trolls. And then search there.